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                                2020年中级经济师工商管理考点预习:目标市场战略

                                来源:经济师考试网  [2018-12-24]  【

                                  目标市场战略

                                  【2015NIAN:DUOXUAN】XIALIESHICHANGXIFENBIANLIANGZHONG,SHUYUXINLIBIANLIANGDEYOU( )。

                                  A.GEXING

                                  B.GOUMAIDONGJI

                                  C.SHIYONGPINLV

                                  D.GOUMAISHIJI

                                  E.JIAZHIQUXIANG

                                  『ZHENGQUEDAAN』ABE

                                  『DAANJIEXI』CDXUANXIANG,SHUYUXINGWEIBIANLIANG。

                                  【2014/2016NIAN:DANXUAN】MOUGONGSIJIANGKEHUXIFENWEILAONIANKEHU、ZHONGNIANKEHUHEQINGNIANKEHU,ZHEIZHONGXIFENSHUYU( )。

                                  A.DILIXIFEN

                                  B.XINLIXIFEN

                                  C.XINGWEIXIFEN

                                  D.RENKOUXIFEN

                                  『ZHENGQUEDAAN』D

                                  『DAANJIEXI』GENJUTIMUXINXI“XIFENWEILAONIANKEHU、ZHONGNIANKEHUHEQINGNIANKEHU”,KEZHISHIAN“NIANLING”HUAFENDE,SHUYURENKOUBIANLIANG。

                                  【2018NIAN:DANXUAN】MOUGONGSIJIANGKEHUXIFENWEIZHONGCHENGKEHUHEYIBANKEHUZHEIZHONGXIFENSHUYU( )。

                                  A.DILIXIFEN

                                  B.XINGWEIXIFEN

                                  C.RENKOUXIFEN

                                  D.SHOURUXIFEN

                                  『ZHENGQUEDAAN』B

                                  『DAANJIEXI』GENJUTIMUXINXI“JIANGKEHUXIFENWEIZHONGCHENGKEHUHEYIBANKEHU”,KEZHITIXIANXIAOFEIZHEDUIPINPAI(HUOSHANGDIAN)DEZHONGCHENGDU,SHUYUXINGWEIBIANLIANG。

                                  【XITI:DANXUAN】MOUQIYEZAIXUANZEMUBIAOSHICHANGSHI,YOUXUANZEDIJINRUJIGEBUTONGDEXIFENSHICHANG,WEIBUTONGGUKEQUNTIGONGBUTONGXINGNENGDECHANPIN,GAIQIYECAIYONGDEMOSHISHI( )。

                                  A.QUANMIANJINRU

                                  B.XUANZEXINGZHUANYEHUA

                                  C.SHICHANGZHUANYEHUA

                                  D.CHANPINZHUANYEHUA

                                  『ZHENGQUEDAAN』B

                                  『DAANJIEXI』GENJUTIMUGUANJIANXINXI“YOUXUANZEDIJINRUJIGEBUTONGDEXIFENSHICHANG”、“WEIBUTONGGUKEQUNTIGONGBUTONGXINGNENGDECHANPIN”,KEZHIWEIXUANZEXINGZHUANYEHUA。

                                  【2011NIAN:DUOXUAN】XIALIEYINGXIAOCELVEZHONG,YONGYUQUEDINGMUBIAOSHICHANGDEYINGXIAOCELVEYOU( )。

                                  A.CHENGBENLINGXIANYINGXIAOCELVE

                                  B.WUCHAYIYINGXIAOCELVE

                                  C.CHAYIXINGYINGXIAOCELVE

                                  D.PIEZHIYINGXIAOCELVE

                                  E.JIZHONGXINGYINGXIAOCELVE

                                  『ZHENGQUEDAAN』BCE

                                  『DAANJIEXI』MUBIAOSHICHANGYINGXIAOCELVEBAOKUO:WUCHAYIYINGXIAOCELVE、CHAYIXINGYINGXIAOCELVE、JIZHONGXINGYINGXIAOCELVE。

                                  【2012NIAN:DANXUAN】QIYEGENJUZISHENDEZIYUANJIYINGXIAOSHILIXUANZEJIGEXIFENSHICHANGZUOWEIMUBIAOSHICHANG,BINGWEIGEMUBIAOSHICHANGZHIDINGTEBIEDEYINGXIAOZUHECELVE,ZHEIZHONGCELVECHENGWEI( )。

                                  A.CHENGBENLINGXIANYINGXIAOCELVE

                                  B.CHAYIXINGYINGXIAOCELVE

                                  C.YINGTOUDINGWEIYINGXIAOCELVE

                                  D.PIEZHIYINGXIAOCELVE

                                  『ZHENGQUEDAAN』B

                                  『DAANJIEXI』GENJUTIMUGUANJIANXINXI“XUANZEJIGEXIFENSHICHANGZUOWEIMUBIAOSHICHANG,BINGWEIGEMUBIAOSHICHANGZHIDINGTEBIEDEYINGXIAOZUHECELVE”,KEZHIWEICHAYIXINGYINGXIAOCELVE。

                                  【2013NIAN:DANXUAN】MOUQIYEXUANZELIANGGEXIFENSHICHANGZUOWEIMUBIAOSHICHANG,SHIXINGZHUANYEHUAJINGYING,BASUOYOUDEZIYUANDOUTOURUDAOZHEILIANGGEMUBIAOSHICHANGSHANG,GAIQIYECAIYONGDEMUBIAOSHICHANGCELVESHI( )。

                                  A.SHICHANGYINGXIAOZUHECELVE

                                  B.CHAYIXINGYINGXIAOCELVE

                                  C.WUCHAYIYINGXIAOCELVE

                                  D.JIZHONGXINGYINGXIAOCELVE

                                  『ZHENGQUEDAAN』D

                                  『DAANJIEXI』SHOUXIANGENJUTIMUXINXIKEZHIJINXINGLESHICHANGXIFEN,QICIZAIGENJUXINXI“XUANZELELIANGGEXIFENSHICHANG、SHIXINGZHUANYEHUAJINGYING,BASUOYOUZIYUANTOURUDAOZHEILIANGGEMUBIAOSHICHANGSHANG”,KEZHIFUHEJIZHONGXINGYINGXIAOCELVE。

                                  【2015/2017NIAN:DANXUAN】MOUQIYEBAZHENGGESHICHANGZUOWEIYIGEMUBIAOSHICHANG,ZHIXIANGSHICHANGTOUFANGDANYICHANPINLAIMANZUJUEDADUOSHUXIAOFEIZHEDEXUQIU,GAIQIYECAIYONGDEMUBIAOSHICHANGCELVESHI( )。

                                  A.WUCHAYIYINGXIAOCELVE

                                  B.JIZHONGXINGYINGXIAOCELVE

                                  C.CHAYIXINGYINGXIAOCELVE

                                  D.SHICHANGZUHEYINGXIAOCELVE

                                  『ZHENGQUEDAAN』A

                                  『DAANJIEXI』GENJUTIMUXINXI“BAZHENGGESHICHANGZUOWEIYIGEMUBIAOSHICHANG”、“TOUFANGDANYICHANPIN”,KEZHIMEIYOUZUOSHICHANGXIFEN,WEIWUCHAYIYINGXIAOCELVE。

                                  【XITI:DUOXUAN】CHAYIXINGYINGXIAOCELVEDEYOUDIANYOU( )。

                                  A.JIANSHAOLEJINGYINGFENGXIAN

                                  B.JIESHENGLEXUANCHUANFEIYONG

                                  C.JIANGDILESHENGCHANCHENGBEN

                                  D.ZENGJIAQIYEDUISHICHANGDESHIYINGNENGLI

                                  E.NENGGOUJIAOHAODEMANZUBUTONGXIAOFEIZHEDEXUQIU

                                  『ZHENGQUEDAAN』ADE

                                  『DAANJIEXI』CHAYIXINGYINGXIAOCELVEDESHENGCHANCHENGBENHEXUANCHUANFEIYONGKAIZHIHUIDALIANGZENGJIA。

                                  KAODIANJIU:SHICHANGDINGWEI

                                  【2013NIAN:DANXUAN】GUANYUSHICHANGDINGWEIDESHUOFA,CUOWUDESHI( )。

                                  A.SHICHANGDINGWEISHIQIYEGENJUJINGZHENGZHECHANPINSUOZAIDEQUYU,QUEDINGBENQIYECHANPINDEWEIZHI

                                  B.SHICHANGDINGWEIJIUSHIYAOWEICHANPINSUZAOYUZHONGBUTONGDEXINGXIANG

                                  C.DANGXIAOFEIZHEPIANHAOFASHENGBIANHUASHI,QIYEKEYIZHONGXINJINXINGSHICHANGDINGWEI

                                  D.QIYEKEYICONGCHANPINDEXINGNENG、ZHILIANGSHUIPINGDENGFANGMIANJINXINGSHICHANGDINGWEI

                                  『ZHENGQUEDAAN』A

                                  『DAANJIEXI』SHICHANGDINGWEISHIZHIQIYEGENJUJINGZHENGZHEXIANYOUCHANPINZAISHICHANGSHANGSUOCHUDEWEIZHI,ZHENDUIGAICHANPINMOUZHONGTEZHENGHUOSHUXINGDEZHONGYAOCHENGDU,SUZAOCHUBENQIYECHANPINYUZHONGBUTONGDEGEXINGHUOXINGXIANG,BINGBAZHEIZHONGXINGXIANGCHUANDIJIXIAOFEIZHE,CONGERSHIGAICHANPINZAIMUBIAOSHICHANGSHANGQUEDINGSHIDANGDEWEIZHI。

                                  【XITI:DANXUAN】DANGXIAOFEIZHEJIYONGHUDEPIANHAOFASHENGLEBIANHUA,ZHUANYIDAOJINGZHENGZHEDECHANPINSHANGSHI,QIYEKEYICAIYONGDESHICHANGDINGWEICELVESHI( )。

                                  A.BIQIANGDINGWEICELVE

                                  B.YINGTOUDINGWEICELVE

                                  C.ZHONGXINDINGWEICELVE

                                  D.JIZHONGDINGWEICELVE

                                  『ZHENGQUEDAAN』C

                                  『DAANJIEXI』XIAOFEIZHEJIYONGHUPIANHAOFASHENGLEBIANHUA,ZHUANYIDAOJINGZHENGZHEDECHANPINSHANGSHI,QIYEJIUBIXUKAOLVWEIZIJIDECHANPINZHONGXINDINGWEI。

                                  【XITI:DANXUAN】JIAQIYEYUYIQIYESHENGCHANXIYIFENCHANPIN,MUQIANYIQIYESHENGCHANDEXIYIFENCHANPINYIJINGZHANYOULEYUANSHUJIAQIYEDEBUFENSHICHANG。WEICI,JIAQIYEJUEDINGCAIQUCUOSHIGAIBIANXIYIFENCHANPINDEXINGXIANG,SHIGUKEDUIQICHANPINJIANLIXINDERENSHI,JIAQIYEDUIXIYIFENCHANPINCAIQUDESHICHANGDINGWEICELVEWEI( )。

                                  A.ZHONGXINDINGWEICELVE

                                  B.YINGTOUDINGWEICELVE

                                  C.BIQIANGDINGWEICELVE

                                  D.CHANPINXIANDINGWEICELVE

                                  『ZHENGQUEDAAN』A

                                  『DAANJIEXI』GENJUZILIAO“MUQIAN,YIQIYESHENGCHANDEXIYIFENCHANPINYIJINGZHANYOULEYUANSHUJIAQIYEDEBUFENSHICHANG。WEICI,JIAQIYEJUEDINGCAIQUCUOSHIGAIBIANXIYIFENCHANPINDEXINGXIANG,SHIGUKEDUIQICHANPINJIANLIXINDERENSHI”,KEZHIWEIZHONGXINDINGWEICELVE。

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