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                      1. 经济师考试网

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                        2020年中级经济师工商管理考点预习:市场营销概述

                        来源:经济师考试网  [2018-12-24]  【

                          市场营销概述

                          KAODIANYI:SHICHANGYINGXIAOGUANNIAN

                          【2014/2016NIAN:DANXUAN】MOUSHOUBIAOQIYEGAOCENGGUANLIRENYUANRENWEI,“ZHIYAOSHOUBIAOZHILIANGHAO,JIUYIDINGYOUXIAOLU”,ZHEIZHONGYINGXIAOGUANNIANSHUYUCHUANTONGSHICHANGYINGXIAOGUANNIANZHONGDE( )。

                          A.SHENGCHANGUANNIAN

                          B.TUIXIAOGUANNIAN

                          C.CHANPINGUANNIAN

                          D.SHEHUISHICHANGYINGXIAOGUANNIAN

                          『ZHENGQUEDAAN』C

                          『DAANJIEXI』CHANPINGUANNIANZHUYAOBIAOXIANZAI“ZHIYAOCHANPINZHILIANGHAO,JIUYIDINGYOUXIAOLU”。

                          【2017NIAN:DANXUAN】“SHICHANGXUYAOSHENME,WOMENJIUMAISHENME”,ZHEIZHONGYINGXIAOGUANNIANSHUYU( )。

                          A.SHENGCHANGUANNIAN

                          B.TUIXIAOGUANNIAN

                          C.CHANPINGUANNIAN

                          D.XIANDAISHICHANGYINGXIAOGUANNIAN

                          『ZHENGQUEDAAN』D

                          『DAANJIEXI』“SHICHANGXUYAOSHENME,WOMENJIUMAISHENME”SHUYUXIANDAISHICHANGYINGXIAOGUANNIAN。

                          【XITI:DANXUAN】XIANDAISHICHANGYINGXIAOGUANNIANDEZHONGXINSHI( )。

                          A.GUKEXUQIU

                          B.QIYELIYI

                          C.CHANPIN

                          D.CUXIAOSHOUDUAN

                          『ZHENGQUEDAAN』A

                          『DAANJIEXI』XIANDAISHICHANGYINGXIAOGUANNIANDEZHONGXINSHIGUKEXUQIU。

                          【XITI:DUOXUAN】XIALIEBIAOXIANSHUYUXIANDAISHICHANGYINGXIAOGUANNIANDESHI( )。

                          A.“WOSHENGCHANSHENME,JIUMAISHENME”

                          B.“XIAOFEIZHEXUYAOSHENME,WOMENJIUSHENGCHANSHENME”

                          C.“ZHIYAOCHANPINZHILIANGHAO,JIUYIDINGYOUXIAOLU”

                          D.“NALIYOUXIAOFEIZHEDEXUYAO,NALIJIUYOUYINGXIAOJIHUI”

                          E.“WOTUIXIAOSHENME,NIJIUMAISHENME”

                          『ZHENGQUEDAAN』BD

                          『DAANJIEXI』ACEXUANXIANG,FENBIESHUYUSHENGCHANGUANNIAN、CHANPINGUANNIANHETUIXIAOGUANNIAN,JUNSHUYUCHUANTONGSHICHANGYINGXIAOGUANNIAN。

                          KAODIANER:SHICHANGYINGXIAOGUANLIDERENWU

                          【2013NIAN:DANXUAN】YOUYUXIAOFEIZHEDUIMOUCHANPINQUEFALEJIE,DAOZHIGAICHANPINZAISHICHANGSHANGNANYIDAKAIXIAOLU。SHICHANGDUIGAICHANPINDEXUQIUZHUANGKUANGCHENGWEI( )。

                          A.FUXUQIU

                          B.CHONGFENXUQIU

                          C.WUXUQIU

                          D.GUOLIANGXUQIU

                          『ZHENGQUEDAAN』C

                          『DAANJIEXI』GENJUTIMUXINXI“QUEFALEJIE,NANYIDAKAIXIAOLU”,KEZHIWEIWUXUQIU。

                          【2015NIAN:DANXUAN】MOUQIYESHENGCHANDEMOUKUANSHOUJISHENSHOUXIAOFEIZHEHUANYING,DANYOUYUGAIQIYECHANNENGYOUXIAN,WUFAXIANGSHICHANGTIGONGCHONGZUDEGAIKUANSHOUJICHANPIN,GAIKUANSHOUJICHANPINDESHICHANGXUQIUZHUANGKUANGSHI( )。

                          A.FUXUQIU

                          B.WUXUQIU

                          C.QIANFUXUQIU

                          D.GUOLIANGXUQIU

                          『ZHENGQUEDAAN』D

                          『DAANJIEXI』GENJUTIMUXINXI“QIYESHENGCHANDEMOUKUANSHOUJISHENSHOUXIAOFEIZHEHUANYING,DANYOUYUGAIQIYECHANNENGYOUXIAN,WUFAXIANGSHICHANGTIGONGCHONGZUDEGAIKUANSHOUJICHANPIN”,KEZHIZHEIKUANCHANPINGONGYINGLIANGXIAOYUXUQIULIANG,JIXUQIULIANGCHAOGUOQIYESUONENGGONGJIDESHUIPING,KEZHISHUYUGUOLIANGXUQIU。

                          【2017/2018NIAN:DANXUAN】XIAOFEIZHEDUIMOUZHONGCHANPINHUOFUWUYOUQIANGLIEDEXUQIU,DANXIANSHIQINGKUANGXIAWUFADEDAOMANZU。ZHEIZHONGXUQIUZHUANGTAICHENGWEI( )。

                          A.FUXUQIU

                          B.WUXUQIU

                          C.QIANFUXUQIU

                          D.GUOLIANGXUQIU

                          『ZHENGQUEDAAN』C

                          『DAANJIEXI』GENJU“XIAOFEIZHEDUIMOUZHONGCHANPINHUOFUWUYOUQIANGLIEDEXUQIU,DANXIANSHIQINGKUANGXIAWUFADEDAOMANZU”KEZHIWEI“QIANFUXUQIU”。

                          【XITI:DANXUAN】MOUQIYEDECHANPINGONGJIYUXUQIUZAISHIJIANSHANGBUYIZHI,BODONGHENDADEZHUANGTAI,ZHEIZHONGXUQIUZHUANGTAISHUYU( )。

                          A.CHONGFENXUQIU

                          B.BUGUIZEXUQIU

                          C.WUXUQIU

                          D.QIANFUXUQIU

                          『ZHENGQUEDAAN』B

                          『DAANJIEXI』BUGUIZEXUQIUSHIZHIMOUXIECHANPINHUOFUWUDEGONGJIYUXUQIUZAISHIJIANSHANGBUYIZHI,BODONGHENDADEZHUANGTAI。

                          KAODIANSAN:SHICHANGDEHANYI

                          【2014/2016年:单选】市场由三个要素构成,即人口、购买力和( )。

                        责编:hym

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